AAHF Concept

The celebration of the history, culture, heritage and arts of
African Americans.

3 Day festival that attracts 500,000 people from Baltimore,
Washington, Virginia and other neighboring states

Festival will have pavilions devoted to Financial
Literacy, Health and Wellness, Careers and Employment and Home Ownership

A special Children and Young Adult pavilion will be provided to
promote arts, history, education and a carnival

The 3 day festival includes free entertainment from local and nationally
acclaimed artists on two stages.

VMG (Visionary Marketing Group)with the help of a volunteer festival committee produces the three day event on behalf of ABC. VMG is the Festival Organizer responsible for planning, site selection, event day logistics, entertainment selection and production and securing sponsorships.

Demographics

All results are based on surveys conducted on site by AAHF Community
Organizers. Two thousand and thirty four attendees (2,034) were polled

I. Ethnicity
a. 80% African American
b. 12% Caucasian
c. 8% Other

II. Gender
a. 68% Female
b. 32% Male

III. Age
a. Infant-12 years- 15%
b. 18-54- 55%
c. 54-65-20%
d. Over 65-10%

IV. Income Level
a. $0-$35,000- 64%
b. $35,000-$75,000- 20%
c. $75,000-$100,000-10%
d. $100,000+-6%

V. Area of Residence
a. Baltimore City Metro- 60%
b. Maryland Counties (Prince Georges, Montgomery, Eastern Shore)-20%
c. Delaware North- 10%
d. Virginia South-10%